Contract Composer

Client

InstaClause

Challenge

InstaClause builds tools that turn messy, repetitive contract work into structured digital flows. But a platform like Contract Composer is hard to sell on feature lists alone. They needed a video that could show the product in motion, communicating both the chaos of manual document work and the ease of their product.

Solution

We built a UI explainer that walks through Contract Composer from start to finish, paired with custom illustrations that visualize the old way of working: scattered documents, duplicated effort, version chaos. To sell the "anyone on your team can build a flow" promise, we borrowed a visual language users already recognize: drag & drop, collaborative editing moments, and cluttered desktops. We built on InstaClause's existing brand identity, pushing their brand colors green-yellow further into a mesmerizing line that flows through the screen. Breathing new life into the InstaClause brand. The video is produced in three languages Dutch, Flemish and French. Each with its own voice-over. Every version is delivered in both 16:9 widescreen and 9:16 vertical format, optimized for social media.