Kina museum - The year of Jan Van Eyck
Challenge
In 2020, Ghent celebrated Jan Van Eyck with a city-wide spotlight - and De Wereld van Kina wanted their contribution to hit differently. Their exhibition "Hey Jan" needed a centrepiece that could make one of history's most venerated paintings feel genuinely exciting to children, without dumbing it down or losing the substance. A wall of 15th-century religious iconography is a tough sell to a nine-year-old.
Solution
We created a life-size collage animation of the Ghent Altarpiece - graffiti artists, rapping angels, skating saints and all. Every gag is rooted in actual art-historical fact, so the chaos has a backbone: three minutes of irreverent animation that rewards curiosity. Working from a deep brief of fun facts provided by the museum, we translated centuries of scholarship into visual jokes that kids would remember long after leaving the room.
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