Payconiq
Challenge
Payconiq had a solid visual identity - logo, fonts, colour palette, the works - but no motion language to speak of. Our job was to extend their design system into moving image, making it work seamlessly across TV broadcast, social media, filmed content, and in-app experiences. And since motion would become part of the core identity, it needed to be built with the future in mind. Payconiq's tagline is Live cool, pay cool - our job was to make sure the motion design also delivered on that promise.
Solution
Together with De Kwekerij we built an illustration-heavy library of 3D animated emojis and stickers that gave the brand a whole new layer of personality. With that, a short, punchy logo animation. A flexible motion system that launched with sponsorship spots for De Mol on Play4 (1/10 Belgians watch this show, to put it in some perspective), rolled into summer festival campaigns, and carried through to Christmas social activations. Modular by design, it stretched across OOH, TV, online media, and filmed content.
.jpg)