Sociaal Fonds - Working through COVID
Challenge
During the pandemic, Sociaal Fonds needed a way to open debate around the implications of working from home, without steering the conversation before it had started. They needed short, engaging intros to a live presentation that could make participants feel genuine empathy for both employers and employees, then hand the floor back to the room.
Solution
We scripted and directed a series of four 30-second 2D animations, each tackling a distinct WFH theme: the home office that isn't really an office, the tension between freedom and structure, the question of what comes after COVID, and the weight of social isolation. The line art style — loose, whiteboard-like characters - kept the tone light enough to be approachable while leaving enough emotional room for the debate to unfold. Every creative decision was calibrated to provoke thought rather than draw conclusions.
